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P-Protection from harm, emotional and physical C-Confidentiality, all participants' information is kept anonymous and not shared with third parties W-Withdraw, all participants maintain the right to withd...

DOPAMINE = Responsible for motivation/reward. Important in addictive behaviour. Dopamine is released when doing a rewarding behaviour. Drugs increase dopamine levels. Can be environmental → seeing a pack ...

Both types of memories have their separate stores in the brain. Short term memories are held briefly (15-20 seconds) and if not rehearsed and kept active in the short term store, the memories will be forg...

Atkinson and Shiffrin (1968) proposed a model of memory that consists of three stores: the sensory store, short-term memory and long-term memory. The sensory store receives information about the world fro...

Bystander effect is when numerous people fail to help strangers in an emergency situation. Such as the case with Kitty Genovese, which happened in the year 1964 in the New York City. She was stabbed and r...